It is not just the geographical boundaries which the regional cinema is crossing for promotions but also in terms of promotional tactics. The result was stupendous and the film ran in theatres for more than a year," he says. I personally went to different cities and used to stop my car in the middle of congested shopping areas and tell people about the movie. Then when Nirahua Hindustani was ready, we thought of promoting it vigorously. The challenge for us was to create a kind of film that appealed to the audience and bring them back to the theatre. After a lot of analysis we got to know that the audience was bored of the kind of cinema being made. So I sat with my research team to find out the reason why this was happening. "The collection of the films released before that was not up to my expectations.
Sharing his experience, Nirahua says that prior to the release of his film Nirhaua Hindustani in 2014, which he had promoted aggressively in cities across the country, he had been disappointed with the audience response to his other films. "Earlier our focus was Bihar and Jharkhand but now we have also expanded our promotional activity to other states like Punjab, Maharashtra and even Gujarat," says Dinesh Lal Yadav 'Nirahua', a well-known Bhojpuri film actor. But now promotional activities have moved to places like Amritsar, Jalandhar, Ludhiana, Delhi, Mumbai, Kolkata, where a lot of immigrant Bhojpuri speaking population resides. While earlier the promotional activities of Bhojpuri films would be confined to Bihar and Jharkhand where the percentage of Bhojpuri film viewers was high. Last year the award ceremony was held in Mauritius and this year it is being held in Dubai." Bhojpuri cinema award have begun to be organized where the actors promote their films that are to be released. We are also showcasing our films on the international platform. "When big stars like Amitabh Bachchan and Shah Rukh Khan are reaching out to their audience, then why should we also not do it?" he questions, adding, "I had done extensive promotions last year for my film Pandit Ji Batai Na Bayah Kab Hoye Part 2. Popular Bhojpuri (and Bollywood) actor Ravi Kishan says that promoting Bhojpuri films is the need of the hour. That is huge compared to earlier years, when such an activity was confined to two or three films." Over the last one year, at least 15 Bhojpuri films were promoted in Bihar and Jharkhand, the major Bhojpuri film viewing states.
Seldom did artists interact with the audience. According to Nishant Ujjawal, a Patna-based distributor, "Film promotion was rare. And not just that, the industry is also releasing their films on the internet to reach the international audience. Bhojpuri cinema is going the Bollywood way to promote its films in the country.
0 kommentar(er)
